When I first started Augusta Birth Photography, I only gave my birth clients a disc of images from their baby's birth. This HUGE life changing event in their family and I gave them what I thought was the ultimate item - digitals. Clients wanted to print their photos to save money. I had not learned much about professional photo labs early in my business so giving a disc of images was easy and what clients "wanted".
I ran into a birth client a few years after her baby was born and asked what she ever did with her digital images. Her reply? She had not done anything with them. Three years later and nothing was printed. Images from one of the most important days in her whole life had not been looked at in 3 years. SOMEWHERE, she said, was the CD I gave her. She wasn't sure where, but she "planned on getting them printed soon". That day I completely changed how I ran my business.
Now, every client gets a beautiful, high quality, professional album of her birth story included with the Collection she chooses.
I realize that digital images have an immediate gratification in this visual, social media world, but digital images will never replace having a photo to hold and see every day. Photos posted in the news feed of your online groups will cycle through and be gone in a week or two. The instant gratification is over and now what?